Marketing Efforts Showing Support for Diverse Communities
The extent to which diverse communities (Black, Asian, Hispanic/Latin, LGBTQIA+) feel that the following brand marketing initiatives demonstrate support for diverse communities: “Creating ads and...
View ArticleAre Brands Doing A Good Job of Supporting Diverse Communities?
Creating inclusive ads and content is one way that brands can demonstrate support for diverse communities. The post Are Brands Doing A Good Job of Supporting Diverse Communities? appeared first on...
View ArticlePay-TV Cord-Cutting Continues to Accelerate
The top pay-TV providers shed 7.7% of their subscriber base last year. The post Pay-TV Cord-Cutting Continues to Accelerate appeared first on Marketing Charts.
View ArticleMarketers’ Satisfaction with Ability to Deliver Across Strategies and...
The share of marketers who are very satisfied in their ability to deliver across the following strategies and capabilities, comparing highly confident with less confident marketers: Articulating...
View ArticleNet Trust in Brands, by Generation
Net trust on average across measured brands, among all US adults and sorted by generation (Gen Z adults, Millennials, Gen Xers, and Baby Boomers). Net trust is determined by calculating the share of...
View ArticleSocial Circles and Work Are Key to Gen Z and Millennial Identities
Work/life balance is Gen Zers and Millennials' top consideration when choosing an employer. The post Social Circles and Work Are Key to Gen Z and Millennial Identities appeared first on Marketing Charts.
View ArticleOlder Americans Feel That Brands’ Product Innovation Ignores Them
Fewer than 1 in 5 adults ages 55 and older agree that most new products are being created with their needs in mind. The post Older Americans Feel That Brands’ Product Innovation Ignores Them appeared...
View ArticleGen Z Adults Seem to Be Less Trusting of Brands Than Others
Consumers trust the Retail & E-Commerce industry much more than the Travel & Hospitality sector. The post Gen Z Adults Seem to Be Less Trusting of Brands Than Others appeared first on Marketing...
View ArticleWhich Marketing Tactics Are in the Cards for B2B Firms Over the Next Year?
While relatively few B2B marketing leaders are currently using generative AI, that group expects to increase their use in the coming year. The post Which Marketing Tactics Are in the Cards for B2B...
View ArticleBrand Discovery Increasingly Taking Place on Social Media
Almost one-third of social media users in the US in Q1 said they typically find out about new brands/products via ads on social media. The post Brand Discovery Increasingly Taking Place on Social Media...
View ArticleHow Marketers Plan to Tie the Value of Social Media to Business Goals in 2024
How marketers are planning to connect the value of social media to business goals in 2024: Quantifying the value of social media engagement (likes, shares, comments) in terms of potential revenue...
View ArticleSocial Media Marketers Seek to Quantify the Revenue Impact of Engagement Metrics
Social media marketers are tracking engagement more than any other metric. The post Social Media Marketers Seek to Quantify the Revenue Impact of Engagement Metrics appeared first on Marketing Charts.
View ArticleThe US Hispanic Population Continues to Grow Quickly
Multicultural Americans will account for close to 46% of the population by 2029. The post The US Hispanic Population Continues to Grow Quickly appeared first on Marketing Charts.
View ArticleThe Top Challenges of Using Retail Media Networks
Despite previous indications that advertisers were using RMNs for more than lower-funnel objectives, that's the main challenge cited in this study. The post The Top Challenges of Using Retail Media...
View ArticleFrom Data to Insights. What’s the Timeline?
About one-quarter of senior marketers say they have access to real-time insights. The post From Data to Insights. What’s the Timeline? appeared first on Marketing Charts.
View ArticleMost Important Signals for an Attention Score
US digital media experts detail which of the following metrics are most important in calculating an attention score: Time-in-view Viewability Ad interaction Ad frequency Video ad completion Eye...
View ArticleMore Than 8 in 10 Digital Media Experts Say An Attention Strategy is Important
88% of respondents across brands, agencies and publishers say that their company already uses attention measurement. The post More Than 8 in 10 Digital Media Experts Say An Attention Strategy is...
View ArticleWhich Social Media Sites Are Being Used As News Sources?
About 1 in 7 US adults now regularly gets their news from TikTok. The post Which Social Media Sites Are Being Used As News Sources? appeared first on Marketing Charts.
View ArticlePerformance Media Most Critical in Today’s Economic Climate, Marketers Say
Even so, a growing portion of marketing industry professionals are saying they need to invest in brand advertising. The post Performance Media Most Critical in Today’s Economic Climate, Marketers Say...
View ArticleUS Music Streaming Consumption Sustains Strong Growth
On-demand streaming consumption grew by almost 15% year-over-year in 2023. The post US Music Streaming Consumption Sustains Strong Growth appeared first on Marketing Charts.
View ArticleB2B CMOs’ Top Obstacles When Trying to Demonstrate the Value of Marketing
The top obstacles that B2B CMOs report experiencing when trying to demonstrate the value of marketing: Misaligned marketing + business goals No means to measure success Difficulties translating...
View ArticleImportant Skills, per RevOps and Marketing Ops Execs
How revenue operations (RevOps) and marketing operations (MOps) professionals view the importance of the following skills: Sales and marketing process optimization Process building and documentation...
View ArticleMarketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group. The post Marketing Industry Diversity Drops, but There’s Improvement at the CMO...
View ArticleThese Are the Biggest Obstacles Faced by B2B CMOs in Demonstrating the Value...
87% agree that their department now focuses more on achieving business objectives rather than activating channel-based KPIs and goals. The post These Are the Biggest Obstacles Faced by B2B CMOs in...
View ArticleWhich Skills Are Important in RevOps?
9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don't believe they need this skill for their job. The post Which Skills Are Important in RevOps?...
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