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TV Multitasking Trending Towards Related Activities
Much has been made of the tendency of TV viewers to multitask – particularly those with a smartphone or tablet in hand (although multitasking doesn’t always involve one of those devices). While some...
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B2B Tech Buyers and Content Marketing: Which Assets Are Most Influential, and...
Eccolo Media has released its latest “B2B Technology Content Survey Report” based on 503 respondents responsible for influencing or making technology buying decisions in the 6 months prior to the...
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Desktop E-Commerce Sales Up 10% on Green Monday, Surge During the Prior Weekend
Desktop retail e-commerce sales grew by 10% year-over-year on Green Monday (the Monday with at least 10 days until Christmas – typically the second Monday of December) to reach $1.4 billion, says...
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B2B Leads: Once Again, Speed-to-Call Counts
Last year, a study from Leads360 (now Velocify) found that speed-to-call is the single largest driver of lead conversion, with the headline result being that a phone call to a new prospect within a...
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As The Year Draws to a Close, Marketers’ Budget Optimism Hits A New High Point
Global marketers are as optimistic regarding their budgets as they’ve been in at least a couple of years, finds Warc in its latest Global Marketing Index (GMI). This month, the budget component of the...
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New Data Surrounding Twitter, TV, and Brand Messaging
There is a substantial overlap between Twitter users who tweet about brands and those who tweet about TV, suggesting that advertisers can leverage Twitter TV activity to bolster their brand messages,...
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Global Ad Spend in Q3 2013: Display Growth Continues
Global ad spending across major media grew by 3.2% year-over-year during the third quarter of 2013, details Nielsen [download page] in its latest AdView Pulse report, which indicates that media...
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Marketers Begin 2014 Optimistic About Their Budgets
Consistent with various pieces of research (such as this and this) indicating that marketing budgets are set for a rise this year, Warc reports that global marketers are retaining a high level of...
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Brands’ Facebook Pages Continue to Reach Teens – And Other Demos
Amid all the brouhaha about Facebook’s appeal to teens (summarized at the end of this article and notably avoided in the company’s Q4 2013 earnings release), there’s been more discussion about whether...
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Are Facebook Advertisers Ignoring International Markets?
A new report [download page] released by Marin Software makes the case that there are substantial unexplored opportunities for Facebook advertisers to target audiences outside of North America....
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Half of Global Consumers Feel That Advertising Doesn’t Cater to the Aging
Companies around the world are failing to meet the needs of “aging consumers,” details Nielsen in a recent report [download page] based on a global online survey. From assistance in-store to services...
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What are the Primary Roles of Various Channels in the Customer Journey?
Experian Marketing Services has released the latest of its mammoth annual digital marketer reports, and in this edition [download page] the analysts pay particular attention to cross-channel marketing,...
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Population Shift: Non-Hispanic Whites to Drop Below 60% of the Population by...
The US population (excluding Puerto Rico) is becoming increasingly multicultural, and more than 40% of the population will belong to one of the 3 major ethnic groups by 2019, according to a recent...
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Marketers’ Views of What Qualifies as Real-Time Marketing
A recent survey from Econsultancy found respondents claiming an average uplift in conversion rates of 26% from real-time marketing activities. But what constitutes real-time marketing? A recent study...
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North America’s 10 Most Valuable Retail Brands
Source: Interbrand [download page] Notes: Walmart is not only North America’s most valuable brand, it’s the world’s. Meanwhile, Europe’s most valuable retail brand is H&M (USD $18.17 billion),...
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Search Marketers’ Take on the Ranking Factors Increasing in Importance This Year
Source: BrightEdge [download page] Notes: About 7 in 10 search marketers feel that it will be more important this year to understand the correlation between social sharing of pages and ranking for...
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Digital Display Ad Benchmarks, by Region, in 2013
Sizmek (formerly DG MediaMind) has released its latest report [download page] benchmarking performance metrics for several online ad types and formats across the world. The study finds that in North...
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Year-to-Date Marketing Budget Sentiment, by Medium
Source: Warc Notes: Not surprisingly, digital (excluding mobile) marketing budget expectations have been rapidly increasing throughout the first 4 months of the year, although it’s surprising to see...
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Global Newspaper Circulation and Advertising Trends in 2013
Print newspaper circulation around the world actually increased by 2% year-over-year in 2013, as gains in Asia and Latin America offset losses in other regions, according to the latest World Press...
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CMOs on the Fundamental Changes for Marketing in the Next 5 Years
Roughly 8 in 10 CMOs around the world believe that marketing will undergo fundamental change over the next 5 years, according to results from Accenture Interactive’s “CMO Insights 2014” study, with...
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